Work
From building social brands to working on engineering projects, I focus on creating things that are both thoughtful and impactful.
Whether I’m growing a platform, supporting creators, or consulting with startups, my work lives at the intersection of tech, storytelling, and strategy.
What I’ve Been Building
I’ve found that the best work happens when creativity, structure, and consistency come together. These are the areas I focus on to help people and projects grow with clarity, purpose, and long-term impact.
🌐 Building Digital Platforms
From Techineer to BAAI, I’ve built and grown theme pages with millions of followers. These platforms have taught me how content spreads, how audiences engage, and what it takes to grow a loyal digital community that actually sticks around.
🧩 Shaping Content Strategy
I work with brands, creators, and teams to plan content with clarity and purpose. From structuring pages to mapping long-term goals, I help shape systems that are consistent, smart, and built to reflect each brand’s vision and values.
📱 Running Social Accounts
I’ve managed large pages across multiple platforms, focusing on strategy, content, and engagement. From caption writing and scheduling to performance tracking, I keep things running smoothly while helping pages grow and connect more deeply with their audience.
🎤 Building a Personal Brand
My journey began with growing my own digital identity, and it taught me the power of branding that feels both intentional and personal. I now help others create brands that are memorable, well-positioned, and built to last long term.
Projects with Purpose
💡 Techineer: Making STEM Actually Fun
What started as a side project during the pandemic became one of Instagram’s most followed engineering pages. With over 2.5 million combined followers, Techineer breaks down tech in a way that’s short, creative, and built to connect with the next generation.
Highlights:
- Built from scratch to 2.5M+ followers
- Focused on short-form STEM storytelling
- Featured in Forbes and tech outlets
🌍 BAAI: Curiosity in Motion
Co-founded in 2024 with Adam Meskouri, BAAI is a hybrid page focused on visual storytelling across travel, art, movement, and tech. After rebranding an existing niche page, we leaned into creative content and built a vibrant, fast-growing community. We’re now at over 1.3 million followers.
Highlights:
- Blends visuals from different cultures and creative niches
- Built to inspire curiosity and exploration
- Focused on aesthetic and experimental storytelling
📈 Social Growth Across Niches
From sports and memes to fashion and cars, I’ve grown multiple theme pages into high-performing communities. These projects taught me how to format, scale, and keep audiences genuinely engaged.
Highlights:
- Built 10+ niche pages with 5M+ combined reach
- Hands-on experience with hooks, captions, and layout
- Used each to test strategies that now drive my client work
🧠 Pharaoic Media: The Engine Behind It All
Pharaoic Media is the creative extension of my brand and the foundation of my consulting work. It’s where content, systems, and strategy come together to help creators and companies grow intentionally.
Highlights:
- Operates under Pharaoic LLC
- Combines experience across all platforms
- Focused on clarity, growth, and long-term value
🤝 Campaigns That Don’t Feel Like Ads
I’ve worked with brands to create content that actually performs. Whether it’s a one-off campaign or long-term support, I bring strategy, storytelling, and scroll-friendly execution to every project.
Highlights:
- Created content for brands across tech and lifestyle
- Focused on native, platform-specific storytelling
- Always designed to connect with the audience
Inside the Work
💡 Techineer: Making STEM Actually Fun
What started as a side project during the pandemic became one of Instagram’s most followed engineering pages. With over 2.5 million combined followers, Techineer breaks down tech in a way that’s short, creative, and built to connect with the next generation.
Highlights:
- Built from scratch to 2.5M+ followers
- Focused on short-form STEM storytelling
- Featured in Forbes and tech outlets
🌍 BAAI: Curiosity in Motion
Co-founded in 2024 with Adam Meskouri, BAAI is a hybrid page focused on visual storytelling across travel, art, movement, and tech. After rebranding an existing niche page, we leaned into creative content and built a vibrant, fast-growing community. We’re now at over 1.3 million followers.
Highlights:
- Blends visuals from different cultures and creative niches
- Built to inspire curiosity and exploration
- Focused on aesthetic and experimental storytelling
📈 Social Growth Across Niches
From sports and memes to fashion and cars, I’ve grown multiple theme pages into high-performing communities. These projects taught me how to format, scale, and keep audiences genuinely engaged.
Highlights:
- Built 10+ niche pages with 5M+ combined reach
- Hands-on experience with hooks, captions, and layout
- Used each to test strategies that now drive my client work
🧠 Pharaoic Media: The Engine Behind It All
Pharaoic Media is the creative extension of my brand and the foundation of my consulting work. It’s where content, systems, and strategy come together to help creators and companies grow intentionally.
Highlights:
- Operates under Pharaoic LLC
- Combines experience across all platforms
- Focused on clarity, growth, and long-term value
🤝 Campaigns That Don’t Feel Like Ads
I’ve worked with brands to create content that actually performs. Whether it’s a one-off campaign or long-term support, I bring strategy, storytelling, and scroll-friendly execution to every project.
Highlights:
- Created content for brands across tech and lifestyle
- Focused on native, platform-specific storytelling
- Always designed to connect with the audience
Seen, Shared, Trusted
As Featured In
How I Can Help
Yes. I’ve built and managed theme pages with millions of followers. I can help develop a strategy tailored to your voice, audience, and goals so your content connects and performs.
Absolutely. Whether you’re stuck on ideas or want better structure, I can help refine your approach, improve consistency, and make your content more impactful.
I’ll review your content, posting flow, captions, and format to pinpoint what’s not clicking. Most of the time, small changes can lead to big results.
I collaborate with creators, founders, and teams. If your project involves storytelling, digital growth, or strategy, I’m open to working together.
Ready to Work Together?
Whether you’re building something new or scaling what you already have, I’d love to hear what you’re working on.